More than a clothing brand. A legacy for Baby Lily.

Land & Roots began with two things that have always been close to our hearts: the countryside and our love of nature.

We wanted to create a clothing brand that wasn't simply about what you wear, but about what you can leave behind. Something that could bring people together with nature and encourage small, positive changes—one seed, one flower and one garden at a time.

But there is a much more personal reason why Land & Roots exists.

Our beautiful Baby Lily came into our lives on 26 June 2025.

From the moment we met her, she was deeply loved. Sadly, we were given far less time with our beautiful girl than any parent should ever have to face. Baby Lily passed away just one week after she was born.

Her time with us was incredibly short, but the impact she made on our lives will last forever.

We knew that we wanted to find a way to keep her memory alive—not just in our hearts, but in something that could continue to grow.

And that's where Land & Roots began.

With every Land & Roots purchase, we include a packet of wildflower seeds.

Those seeds might be planted in a garden, a field, a window box or somewhere as simple as a patch of earth.

Given time, those tiny seeds can become flowers. Those flowers can provide food for bees and butterflies. And a small patch of flowers can become a little haven for life.

For us, there's something incredibly special about that.

Something so small can become something beautiful.

Just like Baby Lily's time with us.

Although we couldn't give her the lifetime we wanted to give her, we can help create something that continues to grow in her memory.

Every garden planted.

Every flower that blooms.

Every butterfly that visits.

Every little piece of nature that benefits from those seeds.

It's all for Baby Lily.

Land & Roots is our way of turning our love for her into something positive—something that can bring a little more colour, life and nature into the world.

We don't want Baby Lily's story to only be one of loss.

We want it to be a story of love, remembrance, growth and hope.

That's what Land & Roots represents.

For Baby Lily. Always. 🦋